Self Sacrifice

Firstly – We are the friendliest, most welcoming, most helpful and the most knowledgeable bunch you could ever wish to meet.

Secondly – We are the largest tattoo and piercing parlour in central London, and not without reason!

Our studio is in the heart of the West End (Soho) on Wardour Street, just off Oxford Street and we are open seven days a week.

Appointments aren’t always necessary so feel free to wander in and check us out, there is always someone happy to help you!

We boast four world class tattoo artists and regularly host international visiting guest artists.

As well as our top-notch tattoo artists, from Tuesday to Saturday there’s the ever lovely Ala for all your piercing wants, and on Monday we have the wonderful Stella who you will also see on reception during the week.

If it’s laser tattoo removal you’re looking for, there is Wayne, a fully qualified laser removal practitioner.